Domestic cars are "selling out" overseas,Who can be the first to become a world brand?

nrmotor
2022-09-26

August 2022. In August, auto exports reached 308,000 units, a month-on-month increase of 6.2% and a year-on-year increase of 65%. You know, Japan, the largest exporter, only exported 290,000 vehicles in August.

In fact, last year, China’s cumulative export volume exceeded 2 million units, ranking third in the world after Japan (3.82 million units exported) and Germany (2.3 million units exported). According to the data of the China Automobile Association, from January to August this year, my country's automobile exports totaled 1.817 million vehicles, a year-on-year increase of 52.8%, which has surpassed Germany and ranked second.


 

Compared with multinational car companies such as Germany and Japan, the way of exporting is mainly to build factories in the local area. Nowadays, Chinese cars go out more in the form of trade.


 

Of course, there are also foreign brands that have built factories in China and exported them to overseas sales, such as Tesla's Shanghai factory, and SAIC-GM 's Buick and Chevrolet. Many models are exported to the United States, Southeast Asia, South America and other regions, among which Including Buick Envision S, Chevrolet Explorer, Chevrolet Cove and other models.


 

And what everyone cares most about should be the performance of Chinese brands. In terms of car companies, according to data released by SAIC, from January to August this year, SAIC's overseas exports and overseas base sales reached 579,900 vehicles, a year-on-year increase of 56.67%. The main export model is the MG ZS, which is positioned as a small SUV. It also has good sales results in the United Kingdom, Sweden, Chile, Australia, Indonesia and other countries.


 

Similarly, Chery's export business is also quite bright. Chery's export volume in August was 51,774 units, up 152.7% year-on-year; exports totaled 250,633 units, up 51.1% year-on-year. From the perspective of sales structure, the export volume accounted for more than 30% of the total sales volume. Among them, Tiggo series SUVs and Arrizo series sedans are the main models exported by Chery overseas.


 

Changan, which ranks third, has also experienced rapid growth in its export business in recent years. In the first half of this year, Changan's export volume exceeded 100,000. The main export models are the domestically popular CS75PLUS, CS35PLUS, Eado and other models.


 

It is worth mentioning that Tesla, a purely foreign-owned domestic manufacturer, exported about 160,000 new cars overseas from January to August this year. These cars are all Model 3 and Model Y models produced by Tesla's Shanghai factory. , which accounted for more than one-third of the total export of new energy vehicles.


 

Dongfeng, Geely, Great Wall, and Jianghuai, which are behind in terms of export performance, are also Chinese brands that have worked hard to deploy overseas markets in the past ten years. It is worth mentioning that BYD, which is currently selling well in China, is also gradually going out of the overseas market. However, in view of insufficient domestic production capacity and domestic demand, the export volume is still limited. With the release of production, its export business still has great potential.


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