On July 21, BYD Co., Ltd. (hereinafter referred to as BYD) Japan Branch (BYD JAPAN Co., Ltd.) held a brand conference in Tokyo, announcing its official entry into the Japanese passenger car market, and debuted in Yuan There are three models of PLUS, Dolphin and Seal, which are milestones for domestic brands.

Liu Xueliang, General Manager of BYD Asia-Pacific Automobile Sales Department (third from left), Li Yunfei, General Manager of BYD Brand and Public Relations Department (third from right), and Tofukuji Atsuki, Chairman and General Manager of BYD JAPAN Co., Ltd. (second from left)

In 1999, BYD started serving Japanese customers with rechargeable batteries. Subsequently, BYD's pure electric bus, new energy energy storage system and pure electric forklift business were successfully carried out in Japan. With its high-quality products and excellent operating performance, it has won wide recognition and support from Japanese customers and the public, and has accumulated a good market. Foundation and brand reputation. Today, BYD's new energy vehicle footprint covers six continents, more than 70 countries and regions, and more than 400 cities.

Wang Chuanfu, chairman and president of BYD Group, delivered a video speech and said: "As the world's first company to develop new energy vehicles, after 27 years of adherence to the green dream, BYD has fully mastered all aspects of batteries, motors, electronic controls and automotive-grade chips. The core technology of the industrial chain. Today, with the support and expectation of Japanese consumers, we have brought new energy passenger vehicles to Japan. BYD and Japan have a common green dream, which makes us close to the vast number of Japanese consumers.”

Liu Xueliang, general manager of BYD's Asia-Pacific Automobile Sales Department, said: "From today onwards, we will join hands with local excellent dealers and partners to gradually establish a complete sales and service system to bring Japanese consumers a greener and more environmentally friendly travel mode and better service experience.”

At the same time, BYD announced and unveiled three models of Yuan PLUS, Dolphin and Seal that will be released in the Japanese passenger car market. Yuan PLUS is expected to be released in January 2023, while dolphins and seals are expected to be released in the middle and second half of 2023, respectively.

As an international enterprise, BYD is driven by technological innovation, provides global customers with overall solutions for green new energy, and helps "cool the earth by 1°C".