In 2021, Chinese car brands go overseas
In 2021, SAIC Motor will sell a total of 697,000 new vehicles overseas, a year-on-year increase of 78.9%, ranking first among domestic automakers for six consecutive years. Among them, the total export volume of SAIC passenger vehicles for the year reached 290,000 units, a year-on-year increase of 68%; the annual overseas sales of SAIC-GM-Wuling reached 146,000 units, an increase of 88% year-on-year. At the same time, the production and sales volume of SAIC's overseas bases also reached nearly 100,000. This means that for every three Chinese cars sold overseas, one is from SAIC.
At present, SAIC Group has entered more than 70 countries and regions around the world, and has formed a phenomenal presence in some market segments of some models in some regions. In particular, the MG brand will sell 360,000 overseas in 2021, and domestic marginalized models such as the MG EZS have a certain reputation in developed markets such as Europe.
Analysis, SAIC's long-term position as the "king of the sea" is inseparable from its overseas layout of "full industry chain output". Up to now, SAIC has built 3 R&D and innovation centers in London, Silicon Valley and Tel Aviv, 4 production bases and KD factories in Thailand, Indonesia, India and Pakistan, 98 production and R&D bases, 13 regional marketing centers, 1,000 A number of overseas marketing service outlets, etc. , such a layout is indeed broader than that of Geely, BYD, and other leading companies.
It is worth mentioning that the Roewe iMAX8 is the first MPV product launched by SAIC Roewe, and the new car has just been launched in the domestic market recently. Recently, it has been reported that SAIC intends to promote the export of Roewe iMAX8 to overseas markets, and the first stop will be the European market. Since the MG brand of SAIC Group is from the United Kingdom, considering the acceptance of the brand by local consumers, the iMAX8 is likely to be exported as MG in the future. At present, the MG5 EV (the domestic Roewe Ei5) has been officially launched in the European market, with a starting price of 30,710 euros (about 243,000 RMB).
Behind SAIC's overseas achievements is a microcosm of the competitiveness of China's auto industry system - providing overseas users with the same functional configuration and even a more intelligent experience at a more competitive price. SAIC Motor itself, on the other hand, adopts a brand strategy that is more adaptable to overseas markets and more localized, which further accelerates the penetration of Chinese car companies in overseas markets.