On November 26, Geely Automobile’s new Binyue started a new journey. 150 new Binyue vehicles were ready to go and officially set off for export to Chile. Relying on the global layout of Geely Automobile's manufacturing, R&D, procurement, and sales, Xin Binyue's global influence continues to increase. Since its launch 36 months ago, the cumulative sales of the new Binyue at home and abroad have exceeded 400,000. It has been sold to 20 countries in Eastern Europe, the Middle East, Africa, Asia-Pacific, and Latin America. With its global uniform quality and stable quality, it has become Geely Automobile’s pioneering international small SUV. A pioneer in the market, it has advanced from the "Chinese steel gun" to the "world steel gun" and has become a veritable hot-selling global car.  

As a classic model built on the basis of global thinking, with the comprehensive advantages of Geely Automobile’s global R&D design, global manufacturing and global marketing network, Xin Binyue has made breakthroughs in domestic and overseas markets and achieved a multi-point layout. "Full bloom" is an important global strategic model of Geely Automobile.

Facing the domestic market, since its launch in October 2018, Binyue has rapidly jumped into the absolute best-selling model in the field of small SUVs in China, and continues to maintain a rapid growth momentum with an average monthly growth rate of over 10,000, breaking the segmentation of Honda Binzhi and XR-V The monopoly of the market has consistently ranked among the top three in the domestic small SUV segment sales rankings for three consecutive years, consolidating the absolute number one hegemony in the small SUV product camp of Chinese brands.  
Facing the international market, less than half a year after landing in the Philippines in 2019, Binyue has won the top sales in the local market segment, and has been firmly in the top sales position so far, with market share from January to August 2021 The rate reached 24.2%. Since then, sales in the market segments of Russia, Saudi Arabia, Kuwait and other countries quickly gained a foothold. Among them, listing in Belarus is a big seller, and it ranked fifth in the local market segment when it was listed. The market share exceeded 35% in the first quarter of this year. The market's performance is also eye-catching. The cumulative sales volume from January to August 2021 increased by more than 230% year-on-year, breaking sales records. Binyue's product strength has won praise from users in different regions, and it is gradually becoming a Chinese brand model with international influence. The export of the new Binyue to Chile is another important move for Geely Automobile to fully deploy the South American market. According to data compiled by the General Administration of Customs of the China Association of Automobile Manufacturers, from January to September 2021, Chile was the country with the largest export volume of Chinese automobiles. Chile is a mature and highly competitive market. At present, there are 68 brands and 1,800 models of cars sold in Chile. New Binyue’s entry into Chile is a recognition of the market’s strength of its products, and it is also another achievement that China’s automobile industry has achieved overseas. An important result.

In the fierce competition at home and abroad, Xinbinyue has succeeded in reaching 400,000 (including 40,000 overseas) users worldwide by virtue of its globally unified and stable quality. The new Binyue is built based on the BMA architecture, which is an internationally leading new generation of A-class car architecture created by Geely integrating global car manufacturing resources, drawing on the development concept and development process of mature basic modular architecture, and completely independent research and development and design. . The high expansibility and flexibility of the BMA structure have created a “good foundation” for Xin Binyue, and its globalized genes and systematic car-making capabilities make Xin Binyue more confident in its “going out”.

Insight into needs, continuous innovation, and product innovation from the inside out, New Binyue is upgraded based on the needs of 400,000+ users around the world, and brand-new polished products with international standards to adapt to young people's car habits. In August of this year, the newly upgraded new Binyue became a hit when it went on sale, detonating the small SUV market with the advantages of leading products in the same class. Equipped with three golden power combinations of 1.5TD+7DCT and 1.4T+6DCT/6MT, the 1.5TD version has a 7.9S acceleration per hundred kilometers far exceeding the same level, and the 1.4T version has a comprehensive fuel consumption as low as 6.1L per hundred kilometers, which can meet the needs of different types of users. At the same time as the car needs, it also provides a combination of driving fun such as catapult start, track mode, exhaust sound, and so on, bringing users a multi-dimensional and multi-level car experience.  

In terms of intelligent safety configuration, in today’s Internet of Everything, the new Binyue is equipped with a more powerful L2 level intelligent driving system, including more than 20 intelligences including AEB&AEB-P urban pre-collision system, ELKA lane emergency avoidance and RPA remote parking Safety configuration makes travel safer and more worry-free, especially the newly upgraded Geely Galaxy OS system virtual assistant is online in real time, leading the trendy travel lifestyle of global users.  
Currently, including Chile, the new Binyue has been established in Russia, Belarus, Azerbaijan, Nigeria, New Caledonia, Madagascar, Angola, Paraguay, Costa Rica, Peru, Kuwait, Lebanon, Iraq, Jordan, Saudi Arabia, Qatar, The Philippines, Myanmar, Laos and other 20 countries around the world are selling well, becoming the "global car" recognized at home and abroad.

New Binyue’s entry into the Chilean market is another important measure for Geely to comprehensively promote the process of globalization and realize its technology to the sea. It means that Geely Auto has steadily implemented the "Smart Geely 2025" strategy and the Nine Dragons Bay initiative, and is demonstrating Chinese brands. At the same time, it is a beneficial practice for the export of automobile culture to further spread the young and trendy way of using cars overseas. With the opening of New Binyue in the Chilean market, New Binyue's global footprint will be further expanded, and the new strength of China's smart manufacturing will surely be demonstrated on the international stage in the future.