In 2020, Volvo Cars sold 166,300 vehicles in the Chinese mainland market, an increase of 7.6% year-on-year, setting a new record high and achieving the highest sales volume ever in a single market in the global market
Looking back at the year 2020 that just passed , Volvo Cars sprinted its annual sales with a strong momentum. In December, the Chinese mainland market sold 18,547models of various models , an increase of 10.1% year-on-year , achieving a feat of double-digit sales growth for 9 consecutive months . , Outperformed the auto market.
In 2020, the total sales volume in the Chinese mainland market was 166,300 vehicles , a year-on-year increase of 7.6% , setting a new record high and achieving the highest sales volume in a single market in the history of the global market.
In terms of models, the brand's new force XC40 sales doubled year-on-year, and together with the S60 became a new growth point in Volvo Cars sales, with 22,660and 21,681 vehicles sold respectively ; the XC60 is still the brand's sales champion, with sales reaching 61,616 vehicles , followed by The Volvo S90 has a total sales of 35,631 units , and the Volvo XC90 also performed strongly, with a total sales of 17,376 units .
Near the end of the year, all Volvo cars are selling well. Many main models represented by XC60, XC90, and S90 have reached the level of urgent inventoryin Shanghai, Changsha, Shenzhen and other markets . Among them, XC90 is out of stock in Wuhan stores . The brand's first pure-electric model, the XC40 pure-electric version, which has just been launched, has also ushered in full orders, and the market outlook can be expected.
Accumulate and develop, near the end of 2020 Volvo cars are selling well
Ten years of deep ploughing system strength to win with stability 2020
Geely’s acquisition of Volvo Cars has gone through a complete decade. For Volvo Cars, 2020 is a milestone closing year, and it is also a year for global car companies to face huge market challenges under the impact of the new crown epidemic. Yuan Xiaolin, Senior Vice President of Volvo Car Group, President and CEO of Volvo Cars Asia Pacific, said: Volvo has maintained a compound growth rate of nearly 20% in China over the past 10 years. The ability to maintain such a steady growth rhythm is precisely due to our steady and steady system strength in the industrial and commercial sectors over the past 10 years. Behind this is a lot of slow work and meticulous work, ordinary work, these work together present a strong system, so that we have such results.
Under the macroeconomic situation where the new crown epidemic that broke out at the beginning of the year brought huge fluctuations to the business environment, Volvo Cars has not only guaranteed production and supply during the epidemic, but also ensured that by virtue of its long-term system construction and strong collaboration effects with its suppliers, The stability of the entire industrial chain and supply chain, while shouldering the mission of a global auto company, has taken many measures to combat the new crown epidemic.
After the outbreak, Volvo Cars established a special fund to fight against the new coronavirus through the Shanghai Medical and Health Development Foundation , and donated 10 million yuan of medical emergency supplies and equipment to the Shanghai Public Health Clinical Center and some Shanghai Class-A hospitals for epidemic prevention. control work , but also with the Shanghai public health clinical Center jointly established the "Shanghai public health Volvo health and biosecurity large data Supercomputer Center" to promote the sustainable development of the medical and health industry.
Domestic Volvo cars have been exported to more than 80 countries and regions around the world
In the first half of 2020, the number of domestically produced Volvo cars exported to Europe increased by 1.8 times year-on-year, with a total of 34 European countries exported . As China's first luxury car brand to export its products to mature markets in Europe and America, Volvo Cars has now exported to more than 80 countries and regions around the world.
At the same time, Volvo Cars is also the first domestic automobile brand to launch the "Made in China, Global Delivery" diplomatic vehicle business. It has provided diplomatic vehicle services to 37 countries' embassies and consulates in China and international organizations in China , which fully reflects The trust and affirmation of global diplomats for Volvo Cars.
Volvo Car’s Diplomatic Vehicles Business Worldwide Sales Covers 55 Countries and Regions
As the first luxury brand to propose full electrification, Volvo Cars with "Global Quality-Made in China" does not stop at manufacturing. As an important part of the "New Four Modernizations", electrification is the core of Volvo Car's future development.
Volvo Cars’ first motor laboratory in the Asia-Pacific region will be officially opened in 2020. The overall R&D pattern integrating the three core components of electric vehicles, including motors, batteries, and electronic controls, will provide strong momentum for Volvo Cars’ local R&D strength and electrification process.
As Volvo Car's SPA platform and CMA platform mature day by day, Volvo Cars is accelerating towards the strategic goal of electrifying the entire product range. Volvo XC40 , Volvo's first pure electric vehicle, which was unveiled at the 2020 Beijing Auto Show and opened blind booking , is the latest masterpiece of Volvo Cars to embrace the new four modernizations . It is equipped with a new generation of in-vehicle intelligent interconnection system, which aggregates the research and development results of Volvo Cars and global high-tech companies such as Google, Tencent, Huawei, Keda Xunfei, AutoNavi Maps.
Volvo Cars embraces the latest masterpiece of the new four modernizations—Volvo XC40 pure electric version
Adhere to the original intention of the brand and use innovation to move forward
2020 is the year when Volvo Cars has won the millionth car owner in China. In 10 years, Volvo Cars has become more and more aware of the demands of Chinese consumers. Qin Peiji, President of Volvo Cars Greater China Sales Company, said: "The sudden epidemic has not hindered the continuous growth of Volvo Cars' annual sales. We can see that Volvo has been fulfilling the values of safety, health and environmental protection for a long time. The year of the epidemic has become more and more popular.
Volvo Cars has the millionth car owner in China.
The sales performance of bucking the trend has once again confirmed Volvo's strong brand power. The brand concept of "safety, health and sustainability" is the spiritual high ground that Volvo Cars has always adhered to. In the year of the epidemic, it has formed a strong resonance with more and more consumers and has won recognition from all walks of life. In 2020, Volvo Cars will actively contribute to various sports events such as the Shanghai Marathon and Volvo China Open. Through the positive energy of sports events, the brand advocates a happy Nordic lifestyle that embraces nature, advocates environmental protection, and is active and healthy.
XC40 pure electric version lead
2020 Shanghai Marathon official timing car escorts the race
Being able to respond to the ever-changing market with a steady pace, crossing the rise and fall cycle of the global auto market, solid channel power and dealer system is one of the key factors for Volvo to break the situation. Volvo Cars has always been committed to building a healthy and efficient dealer network with a national excellent dealer group as the skeleton and a local excellent dealer group as the flesh and blood, and in marketing, profitability, after-sales service, personnel training, etc. In terms of giving distributors far beyond the industry standard support. At the beginning of the epidemic in 2020, Volvo Cars took the lead in the industry to announce a series of operator care plans. In addition to not setting a sales target for February, it also provided dealers with special labor subsidies totaling more than 10 million yuan in order to be pragmatic and powerful. Way to reduce the burden on dealer partners. Today, Volvo Cars' regional sales and dealer network in China covers the country, including five regions in the north, south, west, east and Zhejiang, with a total of 263 sales outlets covering all first- and second-tier cities.
In 2020, with the launch of the XC40 pure electric version, Volvo Cars’ comprehensive electrification strategy will accelerate in China. Volvo Cars has always focused on its products and services from users, and has also ushered in a groundbreaking upgrade as the company's electrification strategy enters a new stage. In June 2020, the official direct sales of Volvo V60 was launched in "Wo World", and then the XC40 pure electric version also started official direct sales. This is the first real new exploration of Volvo and even traditional brands in the sales model. Through standardized service procedures, Volvo Cars and dealers have jointly created a brand-new business model, aiming to provide users with higher-quality and dedicated car purchase services.
At the same time, Volvo Cars has concentrated on studying the real demands and car usage habits of Chinese consumers, and released a new brand after-sales service concept: safer and more comprehensive, including lifelong warranty of parts, fast maintenance by appointment, free pickup and delivery, long-term business, Enjoy the scooter, all-weather guard, a total of six service promises, to provide users with a more value-for-money service experience.
Volvo released a new brand after-sales service concept: make it safer and more comprehensive
In an extraordinary 2020, Volvo Cars rides the wind and waves to set new heights, opening a new decade as a luxury brand leader. In the future, Volvo Cars will continue to take solid steps, insist on putting people at the core, and provide everyone with a smooth and worry-free travel plan in a personalized, sustainable and safe manner.