Roewe iMAX8 may be exported to consumers in the European market: the quality is more assured!

NRMOTOR
2020-11-19

The Roewe iMAX8 is the first MPV product launched by SAIC Roewe. The new car has just been launched on the domestic market recently. Recently, news pointed out that SAIC intends to promote the export of Roewe iMAX8 to overseas markets, and the first stop will choose to land in the European market. Since the MG brand under SAIC is from the UK, considering the acceptance of the brand by local consumers, iMAX8 is likely to be exported to MG in the future.

It is worth mentioning that in the field of automobile export, it is normal for products to change their labels. For example, the Baojun 530, which is popular in China, has the brands of Wuling, Baojun and Chevrolet on the export market according to different regions.

Nowadays, the domestic auto market is fiercely competitive, and many brands regard the overseas market as the next growth point for brand development, and even more brands have put forward their own globalization strategies. To be honest, China's manufacturing has now risen, and it seems to the author that it is only a matter of time before the Chinese car brands go global.

SAIC Motor's overseas export market has been intensively developed for many years, and it currently has a good market performance in Southeast Asia, Europe and other places. Take the UK market where iMAX8 is about to be exported as an example. MG’s electric vehicles exported to Europe have achieved very good results. In the first nine months of this year, a total of 4,024 MG EZS pure electric vehicles were sold in the UK, ranking among the local pure electric vehicle brands. The fifth place in sales. At present, as the hometown of the MG brand, there are 112 MG dealers in the UK. These dealers sell both MG brand fuel vehicles and pure electric vehicles.

Since the European market is the most important regional market for new energy vehicles other than the Chinese market, the main direction of domestic new energy vehicle exports is the European market. At the same time, the export of new energy vehicles is also the main force of SAIC in Europe. Although the iMAX8 currently on the market in China only has a fuel version, in subsequent planning, pure electric and plug-in hybrid versions will be launched. Therefore, the iMAX8 exported to the European market will most likely be a new energy version.

The news that iMAX8 will soon be exported to the European market will also play a certain role in promoting domestic sales of this model. As we all know, whether it is a fuel vehicle or a new energy vehicle, in order to enter the European market, it must fully comply with the strict European product standards. Since iMAX8 has plans to export to the European market, it fully shows that the quality of its products must be guaranteed, and this guarantee is even more convincing than the brand's several collision tests.


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